So your home has been on the market for a few months. And it has not sold. And you are now looking towards the end of summer. And the kids will soon be going back to school. For those who find themselves in this position, it can be a stressful time. There are a number of reasons that this can happen to a person selling their home. Here are a few of the most common.
- You started out pricing the home aggressively (on the high end of prices relative to similar homes on the market). This often happens and handled correctly, this is not a huge problem.
- You decided to not do some repairs but are now finding out that buyers WANT the home in move in condition.
- You are in a tougher location to sell than you originally imagined.
- You were working with a buyer that fell through and now buyers are more scarce
Does this sound familiar? It often happens. The key to handling any of these situations is to be proactive, even when reacting to an unfortunate turn of events. The other key is to have the right information. So let's go look at the issues above with the right information and see how that changes things.
Home pricing: If you have the correct pricing information and you have a strategy to bring potential buyers in using it, you can get a home sold at an acceptable price in almost any market.
Condition: Knowing which repairs to make that will make your home the most marketable in the shortest time frame can really help you here!
Location: While you cannot change the location of your home, you can adjust the marketing effort to find the RIGHT target audience who would be interested. We have that info. Additionally, we can help you with adjusting the pricing strategy to minimize any of the costs of a difficult location.
Exposure: Knowing how to generate more potential buyers is often the key to recovering from lost time when a buyer starts to buy and then does not for whatever reason. We have that expertise and have the online presence and marketing tools to get the job done.
Looking for more tips on selling your home after the peak season? Want to know more? Give us a call! We will be happy to chat with you.